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Disney marvel monopoly8/9/2023 ![]() ![]() Not too bad for Fox, considering the deal was for both live-action and animated rights. The X-Men were among the first wave of volunteers, being licensed to Fox for an impressive $2.6 million (this is not a typo, it is Million, not Billion) and about 2% of worldwide ticket sales. In both their success and despair, Marvel started heavily licensing its more popular franchises in 1993. This culminated with Marvel Entertainment Group’s (“MEG”) filing for chapter 11 bankruptcy on December 27, 1996. ![]() This dastardly descension into financial collapse is primarily attributed to three factors: (1) market over-saturation by Marvel and its competitors (2) the dissatisfaction of comic book collectors as they realized most Modern Age comics would not appreciate in value like those from the Golden and Silver Ages and (3) the distributor wars. The Modern Age of comics (1985 – present) saw a supersonic boom in sales, followed by a beast of a decline. It is important to understand Marvel’s tragic backstory before looking into any potential legal issues of the Disney-Fox acquisition. ![]() Is this team-up of two of Hollywood’s “Big ” the assembly of titans we have been waiting for, or is it just part of some sinister plan? The second article will more heavily focus on the legal issues facing the pending acquisition and will be published in December.Īfter decades adrift in the multiverse, some of Marvel’s biggest heroes are returning home! Walt Disney Company’s (“Disney”) purchase of 20th Century Fox (“Fox”), which is proceeding at inhuman speeds, is reported to be ready for closing in early 2019. This article will inform readers about the history of Marvel and introduce concerns about Disney’s pending acquisition of Fox. *This article is intended to be the first of two. Nathan Potter, Associate Member, University of Cincinnati Law Review ![]()
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